Since 2015, our U.S. retail chains have teamed up each Thanksgiving season for an in-store fundraising campaign to support families in need of food assistance during the holidays. In 2019, through this campaign, funds from our U.S. foundation and customer donations were provided to Feeding America for distribution to its 200 member food banks located in our communities. According to Feeding America, this translated into an estimated 32 million meals served to those in need. Throughout the year, TJX Associates also volunteered at local food banks and supported food drives at our distribution centers, stores, and corporate offices.
With the launch of the Find Your Stride initiative in 2019, TJX Canada embarked on a mission to help vulnerable women gain the skills and support they need to thrive in life. Two of our key partners are Dress for Success Canada and the Calgary Women in Need Society (WINS). Dress for Success Canada provides professional attire, along with other support, to help women in need thrive in work and in life. While it has 13 locations across Canada, with our support, Dress for Success hopes to extend its reach to new geographies and double the number of women they serve by 2022. In Calgary, WINS serves as a homegrown thrift charity. Through its Free Goods Referral program, women in poverty and their families can obtain basic needs support through a network of 80+ partnered agencies.
We are also very proud to support Habitat for Humanity Canada to which we have donated over 210 pallets of merchandise since February 2019. Habitat for Humanity Canada brings communities together to help families build strength, stability, and independence through affordable home ownership. With the help of volunteers, Habitat builds and restores safe, decent, and affordable homes, including single family and multi-unit houses. Their model of affordable homeownership bridges a gap for low income families.
T.K. Maxx and Homesense in the U.K. have been strong supporters of Comic Relief, a charity that supports children and families impacted by poverty and social injustice in the U.K. and the world’s poorest countries, including a focus on homelessness and helping children survive and thrive. Since 2005, our Associates, along with the generous support of our customers, have raised tens of millions of dollars for Comic Relief U.K.'s much-loved fundraising campaign, "Red Nose Day," over the years. As an official retailer for this biennial campaign, in 2019 we teamed up with Disney to sell t-shirts, aprons, and other homeware featuring much loved Disney characters. Our Associates also got involved through various activities including bake sales, sports tournaments, and a Strictly TJX dance competition. Together with our customers who donated money at the registers, we raised over $5 million for Comic Relief in 2019!